G. I. N. [God Is Now] strives to offer beautiful things that drift between peculiar and familiar, simple and complex, functional and impractical, art and craft, conceptual and concrete. It references the past, present and projections of the future to create enduring style. It betrays a determination to make things by hand as a resistance to our microwave culture. Influenced by the guiding principle of artist Andrea Zittel, “Rules make us more creative," each product will be made in response to a prompt that explores an idea or attempts to solve a problem.